Practical takes on product discovery, customer research, and figuring out what's actually worth building. No fluff.
Most teams skip real discovery and jump straight to building. Here's why that's a problem, and what the best teams do differently.
Read article →A step-by-step workflow for turning raw customer interview transcripts into prioritized, actionable feature specs.
Read article →You have hundreds of customers telling you exactly what's broken, what's confusing, and what's missing. It's all sitting in your support queue.
Read article →RICE, ICE, MoSCoW... prioritization frameworks are everywhere. But they all have the same problem: garbage in, garbage out.
Read article →Cursor, Claude Code, and Copilot can ship code in minutes. But they need a clear spec. The spec is the new bottleneck.
Read article →Upload your interviews and support tickets. See what to build next.
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