Practical takes on customer research.
Short essays about product discovery, interview workflows, and figuring out what's actually worth building. No fluff, no content-marketing theater.
Why most PMs build the wrong thing (and how to stop)
Most teams skip real discovery and jump straight to building. Here's why that's a problem, and what the best teams do differently.
From customer interview to feature spec in 30 minutes
A step-by-step workflow for turning raw customer interview transcripts into prioritized, actionable feature specs.
Your support tickets are a product goldmine (you're just not reading them)
You have hundreds of customers telling you exactly what's broken, what's confusing, and what's missing. It's all sitting in your support queue.
Gut feel vs. data: how top teams actually prioritize
RICE, ICE, MoSCoW. Prioritization frameworks are everywhere. But they all have the same problem: garbage in, garbage out.
Your AI coding agent is only as good as your spec
Cursor, Claude Code, and Copilot can ship code in minutes. But they need a clear spec. The spec is the new bottleneck.
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